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Genius Loci


A DAW® is a digital artwork produced in limited edition numbers and protected by an international patent.

This is a bundle that includes:

  • A limited editions digital file, in high definition, encrypted according to the Cinello’s patent and reproduced at the highest resolution available at that time;


  • A MyGal® device which includes a software to decrypt the protected digital file and to display it on a monitor; this app stands at the core of the image and video displaying process;

  • A signed and numbered COA (certificate of authenticity); this certificate legally proofs and authorizes the reproduction of the artwork as DAW® by Cinello and the artist and/or IP owner of the artwork;

  • A competitive high-resolution monitor where the DAW® is broadcasted;

  • A custom hand-made frame to adorn and fit the DAW® monitor.

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Genius Loci has profound implications in place-making, falling within the philosophical branch of phenomenology, intending to identify the set of socio-cultural, architectural and language features that characterize a space or an environment. A transversal term intertwined between man and habits, highlighting the identity of a space, a particular historical-cultural bond that makes it unique and recognizable.
The artwork speculates on languages and iconographies, emphasizing the lack of content, language, or meaning, not simply based on the super-collection and sharing of images: but rather as a part of a social relationship between people that is mediated by images. Driven by a compilation process that visualizes the complexity of the current digital age, resulting in a Physical Memento, highlighting the value of the leftover and at the same time sculpting a reminiscence of specific junctures in time. The project generates and digests forms of Beauty, moving from antiquity to popular culture and questioning the topic of heritage for future generations.

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